get most from ebook marketing

Firstly, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.

Your ebook needs to have quality content. You can write your own content or ask permission to use another author's content. Your ebook will be read more if the content is original.

You will want to put your ad on the title page or on the table of contents. This will give the most exposure for your web site or the products you're selling.

It's important to put your ebook in as many formats as possible. Most ebook software only allows the ebook to be read by certain browsers and software. People may not take the time to download a new software program in order to read your ebook. Other versions of your ebook could be in HTML, auto responder and downloadable text format.

You can contact other business owners and ask them if they would like to include their ad in your ebook. Just ask them in return to advertise your free ebook on their web site or in their e-zine for a set period of time. This method will get your free ebook marketing campaign off to a fast start.

Allow the people who download your ebook to give it away to their visitors. This will multiply  your free ebook's exposure. Submit your ebook to the growing number of free ebook directories on the internet. These web sites also offer more information about ebook marketing. Some of them also have ebook discussion forums where you can ask questions and learn more about ebook marketing.

offline advertising for your online business

A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign.You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:

1. Place classified or full page ads in print publications.The print publications should be computer or internet related.
2. Post flyers in stores. They could be computer stores, software stores, libraries etc.
3. Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.
4. Buy commercial time on T.V. They can be during shows that are targeted toward internet users.
5. Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.
6. Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.
7. Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.
8. Do co-op mailings with other businesses. They should also be targeting people with internet access.
9. Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.
10. Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.